Kristina Gregory

As Vice President, Marketing and Brand Strategy, Gregory is responsible for the overall direction of the Constellation brand and leads the development and execution of its corporate sponsorships and events strategies, marketing communication programs, digital lead generation initiatives that focus on acquisition and retention strategy for the commercial business.

Gregory joined Constellation in 2010 and has held a variety of leadership roles in the company’s Marketing organization, most recently serving as director, Retail Marketing. In that role, she led marketing programs that increased market share, strengthened customer loyalty and drove cross-selling of products and services. She was also responsible for the company’s NFL, MLB and NHL assets, PGA TOUR and PGA of America golf sponsorships, and industry events.

Prior to joining Constellation, Gregory was Director of Marketing for Travelex, where she headed the North American Marketing team and aligned marketing objectives with the company’s global strategy to grow market share for the largest territory in the division. Gregory spent her early career at Verizon, leading the digital product management development department and provided overall strategic product planning, management and leadership for all digital subscription, performance-based and web-hosting products.

Gregory is a community director for Meals on Wheels of Central Maryland and a member of the advisory board of Notre Dame of Maryland University’s Business and Economics Department. Gregory earned a bachelor’s degree in Marketing and Finance from Notre Dame of Maryland University.

Gregory and her husband reside in Baltimore.